Monitoring and Response to the Feedback About Products and Services of Pharmaceutical Companies
Working with the medical and pharmaceutical industry is one of the basic priorities of our Agency. Medical and pharmaceutical spheres are often subjected to massive public criticism of the pricing policies, treatment and medication efficacy and trafficking in counterfeit medicines. Moreover, there is a lot of negative feedback from existing and former employees.
Notice that: Information support management, promotion of goods and services and safeguarding HR-brand reputation are important tasks for these companies.
Negative Feedback About a Pharmaceutical Company:
- has a negative effect on the company sales;
- slows down the process of promotion of goods and services;
- discourages interest among the partners and distributors;
- spoils the image of the company in the business environment;
- decreases the quality of the new entrants into your company;
slows down the process of finding the new ones employees.
By Using Our Service, You Are Assured of:
- getting information on new negative feedback and an opportunity to neutralize it;
- preventing the negative feedback localization and solution of the conflict situations;
- getting information on the current trends, press events, needs of customers, employees and applicants;
- getting channels for feedback from clients and applicants in order to promote your goods, services and your HR-brand;
- getting analytical information in order to increase the efficiency of the company. This information might be used to develop and implement the marketing, PR and HR strategies of the company or to resolve working issues of certain departments.
How Does It Work?
- We use automatic monitoring to find all mentoins of your brand on websites, blogs, mass and social media and other web resources.
- The system we use analyzes those mentions: their tone, theme, audience, number of views, comments and reactions expressed in ratings or likes.
- The most important resources are monitored manually.
- In case of new negative feedback we will inform you and offer possible responses. Those responses will be published after clearing it with you on the agreeded web platforms.
- All publications are made only after clearing it with the client.
- We focus on the medical and pharmaceutical industries. We have the competence of market leaders and we have all the required experience.
- We have a team made of professional analysts, copywriters and technical experts who provide a comprehensive approach to resolve issues and high quality of the final product.
- We combine automated and manual monitoring to maximaze the feedback control.
- If we are creating any responses we study the subject and needs of the target audience. We consult experts if necessary.